How to Start Your Own Art Business

»Posted by on May 26, 2017 in Art Business | 0 comments

Our personal philosophy for creating a successful long term career as an artist usually combines 3 important things – a whole lot of marketing, a bit of business planning, and most importantly, your ability to create art that resonates with a lot of individuals if not all.

Art Business

Here are 10 steps you can follow in starting your own art business.

  1. Create great work

Great art is where it begins. Without good work, you should not expect to build a successful art business or career. Of course, you need to be clear about what it is specifically that you’re making, as well as who you’re making it for.

  1. Try to Get to Know Your Market

Once you have fully understood and assessed your own work as well as what you can offer to the people, it’s now time to start looking for the right target market.

As with all other business, you will need to identify your target market locally, nationally and even internationally. You will also need to keep in touch with new developments and advancements in the industry of artistry, as well as how the economy in different places is affecting people who buy arts, etc.

Here are a few questions that can help you in building your own art business:

  • How big is your potential target market?
  • Who is selling art?
  • Who is buying art?
  • Who are your competitors? (for example, producing similar art) and what range of costs are they getting for their works?
  • Where does your work fit when talking about the broader marketplace of art?
  • Who do you want your target audience to be?
  • Where do you want your art to be seen in?
  1. Getting to Know Your Marketplace

In this article, we have defined the art marketplace as a place where your works can be displayed for public view. We have broken this into three distinct categories:

  • Public Exhibition Places – These are public museums, art galleries, open submission competitions, libraries, etc.
  • Commercial Gallery Places – These can include local framing galleries, and even international art galleries.
  • Direct Access Places – This is anywhere your customers can directly come to your to see your arts, such as your art fairs, exhibits, your website, your studio, etc.

The more you are able to know your market as well as your marketplace, the better it will be for you when it comes to making decisions regarding with creating and displaying your work to people.

  1. Develop a Simple Plan for Your Business

Having a clear straight version for your future as an entrepreneur will definitely help you stay focused and goal oriented person in the long run. In order to create your business plan, consider writing down your answers to these questions:

  • How much do you expect to earn over the next twelve months?
  • In what certain month/s will the revenue come in?
  • How much work do you have to sell to meet your income goals?
  • How will you handle the months without income?
  1. Review Your Business Plan in a Regular Manner

Think of the plan of your business as a map. In that way, you can refer to it once in a while in order to make sure that you’re still on the right track.

For example, if you had written down a plan stating you should income a certain amount in the first three months of the year but it didn’t come in, then it is best that you find another effective and efficient way of making it up in the remaining nine months.

The mere fact that you have created a business plan in the first place simply means that you can quickly react when things do not seem to look like they’re going too well as you have hoped. It is best that at the end of each year, you review your business plan completely, such as your annual cash flow projections, and try using it in creating your plan for the following year. This can help you create a crystal clear goal for your business, especially that you can be able to review the improvements or losses of your business. This way, you will know which certain areas need improvement so you stay productive all year long. Creating a business plan can also help develop the entrepreneur side of you especially that you are learning in every step of the way, like trying to figure out the cause and effect, supply and demand, as well as clientele relationship in your business.

 

 

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Online Business 101: Utilizing eCommerce Website and Existing Selling Platforms

»Posted by on May 26, 2017 in Online Business | 0 comments

In a lot of ways, starting a business using the internet is the same with starting a physical brick and mortar store. You will plan your business, produce your product, organize your funding, and get ready to work and be productive. However, there are also unique features of running an internet business that aspiring entrepreneurs must need to put into consideration when planning to pursue a business online.

Online Business

In this article, we have laid out some of the different types of businesses online that you may be interested in venturing, both that are based around already existing platforms like eBay and Etsy, as well as those self-hosted websites like eCommerce and carting websites. We will also tackle some ideas on how to start your business using the internet, as well as basic steps that you will need to follow in order to get your online business up and running.

Different Types of Businesses You Can Try Using the Internet

Wondering what kind of online business to open? There are a lot of options to consider, however, the best kind of business to start will basically depend on the specific business that you are interested about, as well as what it is that you are selling.

  1. An eCommerce Website

This is actually considered the most direct form of internet business you can start. With the use of a self-hosted eCommerce website, you’ll be selling your services and goods directly to your clients, without having to post your products on existing platforms like Etsy or Ebay, which we are going to discuss in the later part of this article.

The best part about this online business is the fact that you can have full control over your own online store. You will also be able to customize virtually all the basic options when you set up your own eCommerce website, like the feel of your store as well as its complete appearance. However, you should remember that this flexibility can make the process much more complicated in the long run too.

One of your biggest considerations upon setting up an eCommerce website is that you will build it offering the best user experience possible. Choosing the right web design especially graphics is very important; therefore, make sure that the software for your shopping cart is suited perfectly for your online business. In addition to that, you should also make sure that you check out different shopping cart options available in the market.

  1. An Etsy Store

By comparison, a store on Etsy is relatively very easy to set up. The Etsy store format remains relatively the same for each store, though you’ll have the ability to personalize your layout a bit. However, all clients will need to buy using the interface of Etsy, and the legwork in order to get your store up and running is very minimal. This might be negative or positive to you, depending on the amount of control that you want to hold over your own online store.

Aside from the fact that an Etsy store can’t give you much of flexibility that you always wanted, another biggest consideration is that Etsy is a website for creative types such as crafts and arts, focusing widely on handmade products. Now, if you want to sell handcrafted items, create and sell your art or paintings, resell vintage goods, and so on, you will surely like to have an Etsy store without any problem. As a matter of fact, it may be the best online store for you.

However, if the products that you are selling are produced massively, you will want to steer clear, even though Etsy has made it clear recently that while they permit their sellers to partner with outside companies to make their items, mass-produced items are not so welcome on their platform.

Quite similar to Etsy, startin a store on eBay has some certain advantages that can also have potential downsides at the same time. The same with Etsy, there is no need for you to set up your own website, customize an online storefront and choose a software for your shopping cart when you choose to use eBay in selling your products since that’s all included in the platform.

However this means that just like with Etsy, your customers will need to go through eBay in order to purchase from you and you will also have just a little control over your online store’s visual layout and overall appearance. The same with Etsy selling platform, this can also be a con or pro for you, depending on how you want to run your own online business.

 

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